Bozz Media Welcomes All / Non-Discrimination Policy

Bozz Media reaffirms our commitment to welcoming people of

  • ALL ages
  • ALL races
  • ALL religions
  • ALL countries of origin
  • ALL genders
  • ALL sexual orientations
  • ALL abilities

Bozz Media Respects Civil Rights

Bozz Media is committed to conducting business and providing services without regard to race, color, creed, religion, sex, age, national origin, gender identity, sexual orientation, citizenship, veteran status, marital status, sensory disabilities, physical disabilities, mental disabilities and all other identities protected by state and federal law.

Bozz Media is committed to creating an inclusive environment in every facet of our operations.

Bozz Media Title VI Policy Statement

Title VI of the Civil Rights Act of 1964 states:

“No person in the United States shall, on the grounds of race, color, or national origin, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance.”

Bozz Media is committed to complying with the requirements of Title VI in all services provided.

Making a Title VI Complaint

Any person who believes that they have been aggrieved by an unlawful discriminatory practice under Title VI may file a complaint with Bozz Media. Any such complaint must be in writing and filed with Bozz Media within 180 days following the date of the alleged discriminatory occurrence. For information on how to file a complaint, contact Bozz Media.

Understanding Social Media in Communications Planning

This great article, “Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy” made its way through our twitter feed and we thought it was apropos to the conversations we’re increasingly having with our business and NPO partners.

Zarrella says the right Twitter strategy depends in part on what your goals are. Want to accumulate as many followers as possible? Then tweet a lot: Twitter’s A-listers — those with the most followers — tweet an average of 22 times a day, and more tweets generally lead to more followers. But if your goal is to drive more traffic to your site, you should show a little more restraint; accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one.

It’s an inexact science, but at least it’s an attempt at science where so much social media strategy is driven by intuition. (Zarrella complains about the the “unicorns and rainbows” strategy: “Love your customers, hug your followers, engage in the conversations. It sounds like good advice, and it’s hard to disagree with,” he says. “But generally, it’s not based in anything substantial.”)

After collecting more than two years of data, Zarrella shared his findings Tuesday in a webinar called “The Science of Timing.” That science is less about when and more about when not — what he calls “contra-competitive timing.” The trick is to reach people when the noise of the crowd has died down.


“The client may be king but he’s not the art director.”
– Von R. Glitschka